The Global Freight Data Terminal

The Global Shippers Association (GSA), uses fresh, accurate freight data to navigate the volatile freight market and save money. “Timely, credible data has been essential in educating our leadership and negotiating with carriers. We’ve avoided millions of dollars in unnecessary surcharges simply by having fresh data to validate our claims.”

380,000
TEUs in ocean freight annually
190
million kilos in air freight annually
10–15
key shipping lanes

How data-driven insights have improved operations

GSA, led by President Mark Chadwick, represents a group of major companies, including GE Healthcare, Staples, and Bose. It handles significant freight volumes, enabling them to secure better rates and strong partnerships through collective buying power. Hear how GSA uses Freightos Terminal to drive smarter decision making and strengthened their negotiation power.

The Challenge of Outdated Data

GSA faced challenges with outdated data and slow decision-making in a rapidly changing logistics market. Their previous data sources were often quarterly or monthly reports, meaning GSA was often behind the curve when presenting trends to leadership or negotiating with freight forwarders. This resulted in missed opportunities and inefficiencies in securing competitive rates.

Additionally, GSA needed credible, independent data to provide transparent insights to its members and to present accurate information to internal leadership without relying on freight forwarders’ potentially biased data.

The Solution: Accurate, clear data

Freightos Data Terminal provided GSA with real-time, independent data, giving them an up-to-date view of air and ocean freight rates and trends. With timely information at their fingertips, GSA could:

  • Present accurate, independent market data to leadership, helping them make informed decisions.
  • React to market changes faster, securing better rates and avoiding unnecessary surcharges.
  • Monitor key freight lanes without sifting through irrelevant data, streamlining the decision-making process.
  • Negotiate better deals with freight forwarders, using fresh data to validate or challenge rate proposals.

Freightos’ ability to provide real-time data allowed GSA to make smarter, faster decisions, ultimately leading to cost savings and operational improvements.

Why GSA Chose Freightos Over Competitors

GSA chose Freightos because of its value-for-money proposition and fresh, relevant data. Unlike other data providers that were prohibitively expensive and often provided outdated information, Freightos offered a cost-effective solution with real-time insights.

Mark Chadwick explained: “Freightos data was not only credible but also cost-effective. Other alternatives were either too expensive or provided outdated information. Freightos gave us great value with up-to-date data, allowing us to stay competitive and make quick decisions.”

The ability to tailor Freightos Data Terminal to GSA’s specific freight lanes also played a key role in their decision. The customized views allowed GSA to focus on what mattered most, without wasting time building reports or searching through irrelevant data.

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Freightos Data gives us the ability to be able to understand on a week by week and month by month basis where we’re trending at, and how we make the best routing decisions for our company to ensure that we are paying the most competitive prices and remaining competitive with our market.

Tony Heldreth
Logistics Manager, Briggs & Stratton